Twitter is a great marketing platform for all businesses, right from startups to fortune 500 companies. These businesses use the platform on a daily basis to engage with their followers in an attempt to make them loyal customers and brand ambassadors.
Simply posting on twitter isn’t going to lead to leads as well as sales. Many businesses don’t know how to use the platform to increase the engagement levels. Let us look at the various ways you can increase your twitter engagement levels.
Make the Content Attractive
You need to come up with original content that piques the attention of your followers. Come up with a title that will make the followers want to find out more about the content at hand. Additionally, include interesting statistics and data within the content. This information usually attracts the attention of followers and makes them click on the content.
Retweets are a great way to make sure you get more people interested in your profile, but they don’t attract engagement as links do. Since you are given just 160 characters to make a statement, use shortened links to use up as much of the characters as possible. If the platform you use doesn’t allow you to generate shortened links, then you can use bit.ly to create the links that you need to insert in the content.
Use the Right Images
Tweets that have images perform better than tweets that don’t come with any image at all. Humans are visual creatures, and if you wish to grab their attention then add some visual element to the tweets. Choose the images carefully so that you have a post that your followers will find hard to go past.
Request for Retweets
If you need something from your audience bad enough, go ahead and ask for it. Asking for a retweet from your followers increases the number of retweets that you receive, but make sure you ask for it the proper way. Studies show that those users that asked for an RT got ten times more retweets, while those that ask for a “retweet” get more than 20 times the retweets.
You can get more retweets if you have more followers. Buy some more followers from twesocial.com to increase the retweets and drive more engagement.
Use Calls-to-action (CTAs)
You can also use CTAs to drive engagement to high levels. What you need to do in such a case is to include actionable words in your tweets. These include words such as “Get a free copy,” “sign up,” “click” and many others. Using these CTAs increases the rate of clicks by as much as 10 percent.
Recycle Your Tweets
Don’t hesitate to use the same content more than once. Reusing content often ends up receiving the same number of tweets. However, you need only to recycle information that is useful, and if the users still see it to be viable, they will follow with the same number of tweets.
There is nothing that makes engagement hard like responding to your audience several hours later. It is always a good practice to respond to the concerns instantly before they go offline. Remember that if you fail to respond, the user heads to another person to get the answers they need.
Quick responses make your potential customers happy, and they know that you are ready to talk to them.
Increasing the levels of engagement on your twitter posts makes it possible for you to attract more followers to your posts. You also sell more, since having more followers increases leads and sales. Take time to understand the various strategies that help you drive real engagement to enjoy the accompanying benefits.